Many ‘Offline’ local businesses have no idea about how to get found on the internet and even more are not sure if they pay someone to get them ‘Found Online’, if they will actually be receiving a positive return on their investment.
I have been speaking with many small business owners and most are just clueless about what it takes to get found online today. The first thing many of them think is “oh, that’s gonna’ cost some serious money – isn’t it?”.
Well, in a word, no. Not necessarily. There are hundreds if not thousands and yes, maybe even millions of websites available that are able to be used to get your business noticed.
I’m sure you know most of the social sites that are growing in popularity today. And there are many more up and coming social sites that have had users on them for years, which for the most part are specific to a certain area of interest.
If you do a search on our friend Google, for let’s say – business, Norwich, UK – It will return listings of all the most relevant sites and GooglePlaces listings it finds, you then just have to take some action.
Look to see where your business can fit in on those sites as well as making your FREE GooglePlaces Listing optimised for your target market to see about what you offer and where to visit – plus contact information.
You can do a search for classified advertisement websites that are specific to your local area (where you trade) and create some Free listings on those too.
I’ve had comments left on this site about how difficult it can be to get a certain business found online just because they felt that the business in question was in a niche that was difficult to market.
Do you have any videos working to get you noticed on the many different video sharing websites? I know, video is too hard to do or cost too much to get someone else to do it for me!
Well, you are just making excuses, the truth is that anyone with just a small pocket video like a Kodak zi8 or an iPhone or any other half-decent phone can create a video that you can upload to your PC or Mac and with Free software will make it able to be shared ALL OVER THE WEB!
I will no doubt be getting more comments about the false beliefs people have about getting found online when you have a small local business, but I’ll answer them when they are received.
For now please trust that if you have the need to get your business found online, and frankly, who doesn’t, then try some of the tactics listed here and see your results, you may be happily surprised by what happens to your business.If you enjoyed this post or found it useful, please consider my Caffine Level - I drink LOADS of Coffee!