The mother of all social media and networking sites is Facebook, and if you want to break new ground with your business then you should get moving on it – fast. It is a Facebook fact of life that a business can establish a presence and immediately begin creating a base of followers. But there’s definitely a way to do it, because some people are trying to abuse such social networks. As always, it is up to you to choose how you do business, but Facebook has a very low tolerance for those who violate their TOS. If you keep reading you can learn some truly outstanding Facebook marketing tips that many others still use today with great effectiveness.
You can communicate on a daily basis with your audience with the help of the Facebook fan page. One thing you will have to make sure you do is create the right kind of fan page. So what you are aiming for is a popular fan page that people talk about. And what attracts new fans? You want people to see that other people have been there, that plus putting great content on your page frequently. This is why you should try to get your fans to give feedback and talk. Dare people to tell you what is on their minds, and you can do standard things like opinion polls and such. Once you communicate enough with your target audience, then you will eventually know them better which will help you enormously. Think of how valuable that market knowledge can be, and all that plus establishing trust and reputation within your market. This may sound like an obvious point, but it’s not based on lots of things we see; if you are going to “do” social networking (marketing), then you need to do that; you need to be there and engage your audience. People spend hours at Facebook; they are there when they are at work and should be working – you must socialize with your market. For maximum effect and exposure, it’s necessary to locate your target market, and perhaps they are in groups, and then just be professional and make yourself known – contribute freely and openly. Give them advice, suggestions, answers, etc. You have to know how to become visible in the eyes of your prospects because the more they see you as an expert, the more value you’ll be able to create. Hopefully your intentions are positive, and the more you help people they will soon come to trust what you have to say.
Of course when you’re dealing with a large group of people there are bound to be negatively oriented people, and when you have to talk to them always be courteous and professional – others will take note of that, too. The best way to silence your critics is through action. The most important thing for you to do is maintain a sense of professionalism, and never allow anyone to get the best of you in public. Also, you will never be able to create conditions that will make all happy, so do what is best for your business and the overall group. You just have to focus on a small group of people and that would be enough. With millions of members ready to hold targeted discussions, it’s better to just ignore the ones that aren’t positive.
All in all, social networking is here to stay and Facebook will rule the roost for a long time. Even though there are other sites in the social arena, there is nothing quite like Facebook and you maybe should focus there for now.If you enjoyed this post or found it useful, please consider my Caffine Level - I drink LOADS of Coffee!