Web Hosting companies are not created equally

Your host is probably one of the most important parts of your online presence. But how many people choose to host their websites on a platform that just does not measure up to their expectations.

My guess is millions. What is the reason for the bad choice? Well, many folks just do not know what to shop for when they are wanting to put a website online.

Most likely, they are more concerned with getting a place online and trying to get traffic to that place that they never even give any thought to the hosting company. Never any consideration to what they will do for you and more importantly, what they just plain don’t do.

It was the same for me and not just on one occasion. I have been on the short end of the stick many times and always vowed never to get a crappy web host again, so why did I?

To be totally honest, it was just one factor that I was giving priority to and that was the cost. Sure, I was concerned with whether they were going to let me have enough space and bandwidth to host more than one site on there.
I was concerned with the fact that I needed an easy to use control panel like CPanel and that they supplied the code stuff like WordPress and shopping cart code that was easy to set-up.

So, what is so bad about looking at my choices in this way?
When your priority is: how much is it going to cost for a year’s hosting, then you are committing a big mistake. The reason being is this, there are several companies that will give you cheap hosting and not only that, they will supply an easy to administer dashboard like vDeck or CPanel, but they limit you in a lot of other ways, too many to list here.

That is why you should make your decision based on a number of factors and not letting cost be the priority in the final decision.

Here is a list of the Top 5 priorities for choosing a host that will be used to serve more than one domain, preferably more, and for being easy to the install scripts (WordPress, etc.) that could be a burden to install from just uploading by File Transfer Protocol (FTP):

  1. Reliability and uptime
  2. Bandwidth Allowance
  3. Unlimited SQL Databases
  4. Updated PHP processor module
  5. Trustworthy Help with chat and phone access

Please note that these are my own priorities which have been chosen after several years of cheap hosting companies taking advantage of the fact that some folks (like me) simply will not do the  required research into what it means to be a good web host. 

If you are just interested in getting a website up and running in minimal time with little fuss and you are not planning on getting any visitors other than the ones you tell to go there, then by all means get the one that costs the least and looks nice and shiny!

I am not going to recommend any host in this article because it would be useless without first knowing what your requirements are. Just remember, to save a lot of time (time=money) and bad feelings, it would serve you better to shop around and do some reading from trusted sources.

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Generating Inlinks

When your website is crawled by search engine spiders, they will calculate how much worth is assigned to each link. When the link building at issue is from a highly reputable website with an above average page rank it will carry more importance.

A key point to keep in mind when trying to gain links back to your website is that quality far out-performs quantity. Links from high ranking pages are worth significantly more than links off minor sites.

The few suggestions here will set you on the correct track to grow your site’s in-links.

The more links you create the more well known your website will probably be by the search engines. A website with a great reputation will feature high in the SERP (Search Engine Results Pages).

Think about the following:

Article writing: It is a fantastic way to raise backlinks. Through submitting articles to article directories which include Ezines–you trade your articles for good page ranking links. When readers appreciate your content and wish to publish it on their website they can, however they are required to maintain your link with your article.

Forums: Engaging with online forums is yet another great technique of building links back to your website. Nearly all forums will permit you to put in a signature box. In this particular box you must include a link pointing back at your website. The more you speak with people the more links you are going to generate. Attempt to post intriguing and relevant comments to make sure you are very well regarded and this will also boost the probability of people clicking on your link.

Blog Comments: More or less all blog sites have comment boxes offered at the bottom of every blog post. When making a comment you are going to normally be permitted to provide a link. As with forum posts, produce eye popping comments to enhance the likelihood of a link click.

Testimonials: Perhaps the latest product you have bought or a holiday you took. Provide your ideas and in return you will be provided with a link back to your website. Yet again the same does apply as the two items previously mentioned, appealing and worthy content will ensure your link receives much more visibility.

Try to build these methods in your SEO to optimize outcomes.

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Gaining A Higher Rank

Getting that ‘No. 1’ search engine ranking might be achieved using one way link building tactics.

Get help building links
Links help Page Rank

Popular, high traffic websites are thought to be reputable as well as truly great resources for helpful information. The search engine will spot links received from a lot of these websites to yours as being referrals. This link is basically informing the search engine that your website is ‘A-OK’ in the eyes of a highly ranked one.

Search engines are usually big on relevance and these kinds of links will radically enhance your online exposure because you are pals with the highly popular website.

Even though obtaining a link from a very popular website will help increase your traffic, you better make sure that the site that you’re receiving the link from is relevant to yours. In other words, if you happen to be a wedding cake baker, receiving a link from a wedding photographer who is quite popular would go a long way toward increasing your traffic.

Nonetheless, if you are the same wedding cake baker who was able to get a link from a popular automobile site, search engines may ultimately penalize you as there is no relevant link between the two subjects.

Another significant element about one-way link campaigns without hiring a link building firm.

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The Sheer Power of Social Media in Your Business

Many businesses are still trying to figure out social media and the role it can have in their marketing. If you want to make effective use of social media for your business then the following article will prove to be helpful. You will be amazed what you read in the Maverick Money Makers reviews.

It is so important that you become very clear about what you want to get out of any social media campaign. That is good business sense, but apparently we feel not enough smaller businesses take the time to do this important defining step. Another really great benefit of doing this is it will make everything much easier for you to manage and make any needed changes. Not all content can be just taken from another part of your marketing and used in a social media setting, so the general plan comes into play here too. Hence you must have very clear ideas about what you want from any social media site or campaign.

Take care that you avoid letting the whole social media thing drain your time and energy because that can happen. Since you do need to actually interact with your audience, it is necessary to take care of business and then leave it alone. So make sure youre setting up an amount of time for each of your tasks so that social media doesnt take up over your time, and youre able to manage it. This is pretty easy to do if you learn the proper activities that will give you the biggest ROI in the shortest possible time.

Social media marketing and relationship marketing take time so maybe look at it from the viewpoint of a business investment.

The old style internet social networking sites were forums, and they are still very popular with millions of people. Leverage as much as possible from the forums your target audience visits, and then let them know in your sig file that you have a fan page or whatever you choose to use. No matter where you go, you need to create rapport and solid connections with the people in your target market.

All in all, if you havent started to use social media for business, now is the time. If you need to hire somebody to get you up to speed on this, then do what you have to do.

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The Importance of Web Video in Marketing

If you are in the competitive field of Internet marketing, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, there are some that are moving into a modernized way of marketing.  This method is through web videos, and it is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is web video so vital to the Internet marketer?

The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason why Internet marketing is boosted by web videos is because it sets them apart from the various scams and other schemes that are surrounding the web.

More than likely, a customer has been scammed by an Internet marketer, thus many people do not pay heed to the marketing efforts that you put forth.  A main reason for this is because you are following the same paths that many scammers have used.  Thus, if you want to make a sale and gain the trust of a customer, than you must think outside of the box.

A great way to interact with your customers, and provide them with pivotal information is through using web videos.  With a web video you are able to show the customer the product or service in action, without having to use fancy words or tricky sentences.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize web video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.

Web videos are a great way to interact with potential customers, and also a great way to showcase your product.  There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.  They key to becoming a world class Internet marketer is to be honest, give important information and reason with the customers.

Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life.  And by using web videos, you are able to successfully do this.  Remember, always make sure that the product is the star of your video and explain all of the benefits of owning this product or using your service.

 

Lilian Vannortwick writes for UniformHaven.com who sells cherokee scrubs, urbane scrubs free shipping and lab coat as well as a lot of other products.

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