Do you really know what SEO copywriting is? Search engine copywriting is when you write highly targeted content that is geared towards the search engines as well as your site’s prospects. However, if you do this the wrong way, it can affect your relationship with the search engines. So when you write your site copy, you write as you normally would, but tweak it so it appeals to search engines equally. This can mean wording your copy in such a way that the appropriate keywords and phrases are included for optimization purposes. Effective SEO copywriting doesn’t mean you should try to stuff as many keywords as you can onto your site just to aim at higher rankings. Where possible, try to aim for a keyword density of around 3%, as any higher than this could be seen by search engines as spamming. SEO copywriting isn’t the same as just writing content to inform your readers, as you need to be sure your visitors are catered to as well as appeasing the search engines. It may take you a bit of time and patience to hone your SEO copywriting properly. Below are some helpful tips designed to strengthen your SEO copywriting skills.
When you are creating content for the search engine, you have to be more than just a good writer. The point of SEO copywriting is to create content that is specifically designed to please the search engines. You have to decide on what keywords you are targeting before you start writing anything. That’s why you have to research your keywords if you want to create content that is search engine optimized. Of course, you are not only writing for the search engines, but for your readers as well, so you have to make it interesting. So if you have a site that is about dog training, you should do research on this subject and create a list of keywords that have to do with dog training. Don’t make the mistake of going for too broad keywords here, because the keywords you want to be ranked for have to be non-competitive in nature and have good traffic. So in short, the backbone of your SEO copywriting is the keywords you select, because ultimately that’s what decides how well you rank.
Another method you can use is to write SEO copy that uses varying keywords instead of the same ones again and again. The main reason this is good is because the search engines don’t take kindly to keyword stuffing. Also, you will rank higher because the search engines will see you as an authority on the subject because you’ll have so many keyword variations. The search engines use a technology called LSI or lateral semantic indexing where they look for synonyms on your page to rank it better. That’s why a thesaurus is handy so that you can utilize as many synonyms as you are able to.
When including images with your copy, it’s important to use captions when describing those images. They won’t be used for human readers, but instead they’ll let search engines like Google know how you’re using your images. That’s why you must utilize your main keywords in the various captions of your images so that you can improve your rankings with the various search engines. On closing, effective SEO copywriting is about writing good content that appeals to search engines and also offers your readers precisely what they’re looking for.If you enjoyed this post or found it useful, please consider my Caffine Level - I drink LOADS of Coffee!