Starting out with Adwords – Some Mistakes to Avoid

If you want targeted traffic to your site, you will definitely want to use Google Adwords. Of course, it does take you an investment to get started, but like they say, money begets money. If you want to make money, however, you’ll need to plan properly and be careful when using Adwords. You’re about to read about some Adwords mistakes that are commonly made that you should stay away from.

One of the first mistakes people commit with Adwords is they come up with a huge list of keywords that aren’t specific. With Adwords, you have to be specific and the more specific and relevant your keywords are, the better results you’ll get. Many new AdWords advertisers look at Google as a cash machine, where you just put in your ad and cash in thousands. Just be aware that Adwords doesn’t work that way. Broad keywords, while being seen by more people, will actually just cause you to spend your money needlessly. It’s important to only use those keywords that target the services and products you offer, and to stay away from any broad ones. If you’re advertising about your Piano Lessons website, then you should target keywords like “learn piano easily” not keyword phrases like “piano”. So that’s the real secret to make it big with Google AdWords.


Adwords has an ad serving service and if you’re not using this, you’re making a huge blunder. The service will place the ads that actually work in front of the others.

Adwords priorities to ads with a higher CTR rather than ads with a low CTR. This will give you a better chance of getting a good ROI from your Adwords investment and to make more money from your campaign. Above all, it’s important to use this service so that you don’t lose as much from using ads that aren’t effective.

When you begin using your Adwords account, the content network is set to show your ads by default. But if you want to get good traffic without wasting a lot of money, then you should turn the content network off. The reason for this is that you will get poor traffic this way. You may get plenty of add impressions but your CTR will be low. The main reason for using Adwords is to get a higher CTR, but when your ads are displayed to people who aren’t looking for your particular offer, you won’t get a lot of clicks. Even if you do get a few clicks, they won’t convert well.

You may have heard many stories online about people having their adwords account removed from them.  This has happened to many people including those who spent tens of thousands in ads every month.  The secret here is to carefully read the terms and conditions, do it regularly and make sure you keep up to date.   Many people inadvertently get banned by pointing ads to pages which are not permitted, for instance in the UK don’t place ads to play online roulette unless you have the requisite gaming license.  You might desperately want to share your roulette systems that work online,  but unless you’ve got the paperwork don’t do it on Adwords!

In summary, if you work at avoiding some of these mistakes, you should see far better results from Adwords. You should bring down your losses and boost your profits if you really want good, long term traffic from AdWords.

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