If you are looking for the best way to attract targeted traffic to your website, your best bet may be pay per click advertising. You can start getting website visitors right away, and your conversion rate can also be quite high if you plan your campaigns efficiently. Some marketers, however, make the mistake of thinking that all they have to do to profit from a PPC campaign is to place a higher bid for their keyword than their competitors. It’s possible to get lots of traffic and make money with PPC, but first you have to do the proper research so you can plan campaigns that will work for you. People who invest in PPC without learning the fundamentals often lose quite a bit of money before they make the necessary adjustments to their campaigns. The following tips will help you spend less and earn more in your PPC efforts.
First let’s say you want to promote a clickbank product like Hot Niche Spy, how should youtarget your visitors using PPC?
One thing you must do if you want your PPC campaigns to do well is keyword testing. Testing is the real key to success with your PPC campaign. Keyword testing will allow you to figure out the most profitable keywords in your niche. When you write your ads, you have to know which keywords will bring you the most targeted traffic. Your keywords have to be targeted to exactly the right people who are most likely to buy your product. The best keywords are the logical ones your customers would use if they have a problem or need information; if you were them, what words would you search for? You should make use of one or more of the free online keyword tools that are available. What you are looking for are keywords that have relatively low competition but a high search volume. Too much competition or too low search results won’t yield good results. It’s essential to test your keywords so that you can get the best returns on your PPC investment. Keep track of how your ads are performing from week to week. If you don’t watch and analyze your campaigns, you won’t be able to tell which ones are performing well and which aren’t, and you will end up losing money. Once you know what ads are working, you can dump the bad ads and work on the successful ones.
This may seem very obvious, but many people put their ads on automatic pilot and forget to carefully track them until they realize they’ve lost a big chunk of money. It makes sense to at least review your PPC campaign, once every day. If you can’t do this, be sure to look over your campaigns twice a week at the very least.
One thing many internet marketers don’t realize is that they don’t have to only use Google or Yahoo PPC services; you should also try others. There are many smaller PPC services available that can drive decent traffic to your site at a much cheaper rate. Think outside the box by shopping around and researching different services.
PPC advertising demands a certain period of study and trying out different strategies before you get it right. Since many people experience losses when they first try PPC, it’s best to start small and gradually increase your budget. You will become more proficient as you go along and soon your campaigns will be profitable.If you enjoyed this post or found it useful, please consider my Caffine Level - I drink LOADS of Coffee!